Media art is an established field with its own institutions, festivals, and collections. Video installation, digital and computational work, sound art, and the whole tradition running from early video through to contemporary generative practice.
Art house carries a separate and equally useful set of associations: independent cinema, curated programming, and a willingness to show work that mainstream venues won’t. Together the words name a space that takes experimental media seriously.
The name fits a gallery, a production studio, a festival, a distribution platform, a magazine, or a creative agency. The studio reading works particularly well, since agencies producing high-end video and installation work want to signal artistic credibility rather than advertising competence.
Thirteen characters, three recognisable components, no hyphen, .com, and it reads as an established institution rather than a startup, which is the right impression for anything in the art world.
Offers welcome.