Media Maters: Press Release Distribution
Ad-tech managed services platform Strategus today announced that its Labs Division has tested, vetted and combined state-of-the-art data and location solutions into the first full-strength suite of attribution reporting tools for Connected Television advertisers. Despite viewers’ relentless cable/satellite cord-cutting in favor of Over-the-Top digital streaming, CTV has not, until now, adequately addressed advertisers’ most important […]
Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers’ agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that […]
Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester Consulting, on behalf of Yieldmo, determined how customer attention metrics can improve mobile advertising outcomes. Surveying retail, automotive and CPG/manufacturing marketers at 164 brands in October 2019, 98% of respondents believe attention metrics will drive value for their organizations. But […]
Revcontent, leading content discovery platform, today unveiled the first-of-its-kind native video marketplace for advertisers. The innovative solution was built in response to high demand from clients, who will now have the ability to upload their own video content, providing them with an additional avenue for open web traffic. Previously in the native advertising space, video […]
Streaming Service Now Coming to the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24th Pricing Confirmed at £5.99/€6.99 Monthly, £59.99/€69.99 Annually The Walt Disney Company’s (NYSE: DIS) Direct-to-Consumer & International segment has set March 24th as the new launch date for Disney+ in markets across Western Europe. Pricing has also been […]
Roku, Inc. (NASDAQ: ROKU), the No. 1 TV streaming platform in the United States*, today announced its arrival in Brazil, bringing affordable streaming to consumers in the country. “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” said Anthony Wood, Founder and CEO of Roku. “With the arrival […]
With revolutionary technologies such as virtual reality and augmented reality becoming more widely adopted by the education and business communities across the world, the need for dedicated content management systems to facilitate content creation for AR and VR is more urgent than ever. And while many have introduced systems for either AR or VR devices, […]
New York Film Academy (NYFA) Filmmaking alum Issa Rae was up early Monday morning as the nominations for the 92nd Academy Awards were announced, with the usual mix of snubs, sure things, and surprises. Rae, a graduate of NYFA’s Filmmaking workshop at our Los Angeles campus in 2005, presented this year’s nominees with actor John […]
Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month. Addressable TV (household-level […]
Holiday retail sales during 2019 grew 4.1 percent over the same period in 2018 to $730.2 billion, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. Online and other non-store sales were up 14.6 percent over the year before at $167.8 billion and are included in the total. “Having […]