Instance is the cloud’s word for a running, provisioned thing. Applied to news it reads as a deployable news service: a white-label newsroom, a hosted publication, or a news product spun up for a particular audience or topic.
That’s a real business model. Local news networks, niche vertical publications, and community newsrooms all benefit from shared infrastructure with independent front ends, and the technology serving them is a genuine category.
The plainer reading is also useful. An instance is an occurrence or a case, so the name suits a news monitoring service, a clipping product, or a database tracking where and when a story appeared.
Twelve characters, two plain words, no hyphen, .com, and the technical connotation of instance gives a media product a slightly infrastructural tone that suits a platform rather than a publication.
The name is available. Enquiries welcome.