The plural form, which changes what the name is for. An instance is a single occurrence; instances are a collection of them, which is precisely what media monitoring produces.
Media monitoring is a real business with institutional buyers. Organisations pay to know every time they, their competitors, or their subjects appear in print, broadcast, and online, and the reports they receive are literally lists of instances.
The name fits a monitoring service, a clipping product, a press coverage database, or a media analytics platform. It also carries the technical reading, where instances means provisioned services, suiting a white-label newsroom infrastructure business.
Thirteen characters, two plain words, no hyphen, .com, and the plural does real positioning work by implying volume and coverage rather than a single output.
Enquiries welcome.