Peppers have a following that behaves more like a hobby than a grocery category. Chilli growers trade seeds, rank varieties by heat, run competitions, and support a hot sauce industry that has gone from novelty to a permanent supermarket aisle.
This is the plural noun for all of it. It works for a growers association, a seed exchange, a variety database, a festival, or a publication covering the scene. The .org fits the community side particularly well, and the community side is where the loyalty lives.
There’s a commercial layer too. Sauce makers, seed retailers, and specialty food sellers all need somewhere to reach this audience, and a central site for the category is the obvious place. Add the agricultural angle, where bell and chilli pepper production is a serious global crop with its own trade bodies, and the name covers both the hobby and the industry.
One word, universally understood, and attached to a subject people are genuinely obsessive about.
Available now. Offers considered.