A cortado is espresso cut with a small amount of warm milk. It's a Spanish drink that has become a standard order in speciality coffee shops worldwide, and it's the drink people order when they know what they want. That signal matters. Cortado is a word that separates the speciality market from the general one, which makes it an efficient positioning device for a cafe, a … [Read more...] about espressocortado.com
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jamoncrudo.com
Jamón crudo is raw-cured ham, the term used across much of Latin America for what Spain calls jamón serrano and Italy calls prosciutto crudo. It names one of the most commercially significant cured products in the world. The Spanish-language framing is the interesting part. It targets Latin American and Spanish-speaking markets directly, where the term is the everyday one, and … [Read more...] about jamoncrudo.com
pasionales.com
Pasionales is Spanish, the plural adjective form of passionate. It reads as warm and emotive to roughly six hundred million people, and as attractively foreign to most of the rest. The Spanish-language market is one of the largest and least served corners of the domain business. Brands in Spain, Mexico, Colombia, Argentina, and the US Hispanic market all compete for a much … [Read more...] about pasionales.com