Mktg is standard written shorthand for marketing across the industry. It shows up in job titles, department names, budget lines, and internal documents constantly. Using it here gives you a two-word name in eleven characters.
Travel marketing is a substantial specialism. Destination marketing organisations, hotel and airline demand generation, tour operator advertising, and the agencies that serve all of them. It has its own conferences, its own metrics, and its own body of practice distinct from general marketing.
The name fits an agency, a consultancy, a publication, a training provider, or a software product built for the sector. For an agency in particular, the compressed spelling signals that you’re inside the industry rather than describing it from outside.
Short for what it conveys, .com, no hyphen, and the abbreviation is one the target audience uses themselves. That’s the test for whether shorthand helps or hurts.
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