A cortado is espresso cut with a small amount of warm milk. It's a Spanish drink that has become a standard order in speciality coffee shops worldwide, and it's the drink people order when they know what they want. That signal matters. Cortado is a word that separates the speciality market from the general one, which makes it an efficient positioning device for a cafe, a … [Read more...] about espressocortado.com
food and drink
prespresso.com
Prespresso is a coined word with a joke inside it. Pre-espresso: the state you're in before coffee, or the thing that comes before it. It's also almost a spoonerism of espresso, which makes it stick in the head. Names with a bit of humour in them are undervalued in food and drink, where most branding is either earnest craft language or generic Italian. Something that makes a … [Read more...] about prespresso.com
winey.org
Winey is a real adjective, playful and slightly self-aware, and it sidesteps the pomposity that afflicts most wine branding. It also sits one letter from winery, which means the name reads correctly at a glance to anyone in the trade. That double read is useful. A winery directory, a wine club, a tasting notes app, a review site, or a publication can all use it. The tone is … [Read more...] about winey.org
israeliwine.com
Israeli wine has spent the last two decades turning from a curiosity into a category that sommeliers take seriously. Judean Hills, Galilee, Negev plantings, boutique producers exporting to the US and Europe, and a domestic scene that supports serious wine tourism. This is the exact term for it on the .com. The buyer set is obvious and varied: an importer, a retailer, a … [Read more...] about israeliwine.com