Narrative is the word that escaped the literature department. Politics has narratives, brands have narratives, investors talk about the narrative on a stock. It now means the story a group of people tells itself about what's happening. Narrativemaker.com names the tool or the practice of building one. It fits a writing product, a storytelling platform for brands, a … [Read more...] about narrativemaker.com
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morphography.com
Morphography combines form with writing or recording, following the same construction as photography and cartography. It reads as the study or depiction of shape, and it sounds like a discipline. That makes it unusually flexible for a serious brand. A design studio, a 3D scanning or modelling company, a biotech working on structure, a typography practice, or a research group … [Read more...] about morphography.com
dietology.net
Dietology is the study of diet, constructed the way English builds every field name. It's also the standard term in several other languages, notably Russian and across Eastern Europe, where a dietologist is a recognised professional. That gives the name two audiences. In English it reads as a coined but immediately comprehensible field name, suitable for a nutrition platform, … [Read more...] about dietology.net
altparis.com
Paris has a tourism problem that's really an information problem. The standard circuit is saturated, the guidebooks recycle each other, and the interesting parts of the city are invisible to anyone arriving for four days. Alt Paris names the answer directly. The alternative city: the outer arrondissements, the immigrant food scenes, the brutalist architecture, the venues that … [Read more...] about altparis.com
altsteaks.com
The plural form, which matters for a retail or directory business. Singular names a concept; plural names a range of products you can browse. Alternative protein settled into a real industry after its hype cycle, and the hardest and most valuable problem in it remains the whole cut. Mince and nuggets are solved. A steak with the right structure, bite, and cooking behaviour is … [Read more...] about altsteaks.com
remarkedly.com
Remarkedly is a coined adverb that holds two ideas at once: remarkable, and remarked upon. Something worth noticing, and something people are talking about. For a marketing, reviews, or word-of-mouth business that's close to a perfect description of the goal. It fits a review platform, a customer advocacy product, a PR agency, a social listening tool, or a brand consultancy. … [Read more...] about remarkedly.com
unweb.org
Unweb is a small word with a big idea in it. It suggests everything the web isn't, or has stopped being: the small internet, the local-first internet, the web without surveillance, the web you leave. That's a live cultural current rather than a novelty. Digital minimalism, the small web movement, local-first software, and the general reaction against platform consolidation … [Read more...] about unweb.org
hypercrux.com
A crux is the decisive point, the thing everything else depends on. Climbers use it for the hardest move on a route. Analysts use it for the assumption that determines the whole conclusion. Hypercrux intensifies that into something with real energy. It reads as a company that works on the hard problem rather than around it, which suits a strategy consultancy, a research firm, … [Read more...] about hypercrux.com
winey.org
Winey is a real adjective, playful and slightly self-aware, and it sidesteps the pomposity that afflicts most wine branding. It also sits one letter from winery, which means the name reads correctly at a glance to anyone in the trade. That double read is useful. A winery directory, a wine club, a tasting notes app, a review site, or a publication can all use it. The tone is … [Read more...] about winey.org
referently.com
Referently is built off refer, which covers two of the most valuable mechanics in business: referrals and references. Word of mouth and citation. Both are how trust actually moves. The referral reading suits a partner programme platform, an affiliate network, a customer advocacy tool, or a professional referral marketplace. Referral marketing has stayed effective while nearly … [Read more...] about referently.com