Three characters, .org, X-to-Y. D2G reads as data to government, donor to grantee, or direct to giving. Donor to grantee is the core relationship of philanthropy, and the infrastructure around it is a real sector: grants management software, transparency initiatives, and platforms trying to shorten the distance between money and impact. A name stating that relationship exactly … [Read more...] about d2g.org
Exclusive Domains
winey.org
Winey is a real adjective, playful and slightly self-aware, and it sidesteps the pomposity that afflicts most wine branding. It also sits one letter from winery, which means the name reads correctly at a glance to anyone in the trade. That double read is useful. A winery directory, a wine club, a tasting notes app, a review site, or a publication can all use it. The tone is … [Read more...] about winey.org
m2f.org
Three characters, .org, X-to-Y. M2F reads as manufacturer to factory, market to farm, or mission to field. Market to farm is a real and growing idea: shortening the distance between producers and buyers, which is the premise behind farm-to-table platforms, cooperative marketing bodies, and agricultural development programmes. On the .org it fits a cooperative, a food policy … [Read more...] about m2f.org
a4o.org
Three characters on the .org in the X-for-Y shape. A4O reads as advocacy for others, access for all, or action for outcomes. All three are mission language, and the .org is the extension the organisations using that language live on. The 4-as-for convention has become standard in nonprofit programme naming precisely because it compresses a mission statement into something that … [Read more...] about a4o.org
referently.com
Referently is built off refer, which covers two of the most valuable mechanics in business: referrals and references. Word of mouth and citation. Both are how trust actually moves. The referral reading suits a partner programme platform, an affiliate network, a customer advocacy tool, or a professional referral marketplace. Referral marketing has stayed effective while nearly … [Read more...] about referently.com
syndicator.net
Syndicator has two strong meanings and both point at businesses with money in them. In media it's the company that licenses content to multiple outlets: columns, comics, wire stories, television formats. Syndication is how a great deal of content actually reaches audiences, and the model has adapted to newsletters, podcasts, and video without much trouble. In finance and real … [Read more...] about syndicator.net
Reelcasts.com: Reelcasts are the next Podcasts
In February 2004 a Guardian writer trying to describe people publishing audio on the web threw out three possible names in a single aside and moved on. Audioblogging. Podcasting. Guerilla media. That morning, podcast.com was a string of letters attached to a category that didn't exist, worth about what any made-up word is worth. Nobody was bidding. Twenty years later one of … [Read more...] about Reelcasts.com: Reelcasts are the next Podcasts
p4e.net
Three characters, .net, in the X-for-Y shape. P4E reads as platform for enterprise, power for everyone, or payments for ecommerce. Payments for ecommerce is the most commercially loaded. Payment infrastructure is one of the most profitable corners of software and one where new entrants keep appearing despite the incumbents, because the market is enormous and fragmented by … [Read more...] about p4e.net
t4e.org
Three characters on the .org in the X-for-Y form. T4E reads as technology for education, training for employment, or tools for everyone. Technology for education is the strongest. Edtech in the nonprofit and institutional sense is a large sector: foundations funding classroom technology, ministries running national programmes, and organisations working on access and … [Read more...] about t4e.org
altsteak.com
Alternative protein went through a hype cycle and came out the other side as a real industry with real products, real factories, and a considerably more sober set of expectations. Cultivated meat, precision fermentation, and plant-based whole cuts are all still being built. Steak is the hardest problem in that field and therefore the most valuable one. Mince is solved. A whole … [Read more...] about altsteak.com