Abbreviatory means tending to abbreviate. It's a real if uncommon adjective, and it names something everyone does constantly: shortening, compressing, cutting to the point. That's a good position for a product in the summarisation, note-taking, or writing space. It describes the function without using any of the exhausted vocabulary of that category, and because the word is … [Read more...] about abbreviatory.com
coined
transportational.net
The adjectival form of transportation, on the .net, where the network reading is the natural one. Transport is a network business by definition: routes, nodes, interchanges, and the connections between them. That suits a data platform, a routing product, a logistics network, a fleet management service, or an information resource covering mobility. The data reading is the most … [Read more...] about transportational.net
transportational.org
Transportational is the adjectival form of transportation, a real word used rarely enough to be available. It describes anything relating to the movement of people and goods. On the .org the policy and advocacy readings come forward, and that's a substantial sector. Transit advocacy, road safety organisations, active travel campaigns, and the research institutes working on … [Read more...] about transportational.org
pitangua.com
Pitangua is a bird name. The great kiskadee and its relatives carry it in Latin American ornithology, and the word has the rhythm of the tropics in it. That makes it a strong brandable. Eight letters, three syllables, entirely phonetic in Spanish, Portuguese, and English, and distinctive enough that nobody arrives at it by accident. Bird names make excellent brands, which is … [Read more...] about pitangua.com
prespresso.com
Prespresso is a coined word with a joke inside it. Pre-espresso: the state you're in before coffee, or the thing that comes before it. It's also almost a spoonerism of espresso, which makes it stick in the head. Names with a bit of humour in them are undervalued in food and drink, where most branding is either earnest craft language or generic Italian. Something that makes a … [Read more...] about prespresso.com
inorderly.com
Inorderly is a nice piece of wordplay. Read one way it's "in orderly", meaning arranged and tidy. Read another it's the negation, disorderly's cousin. The tension between the two is what makes it memorable. For a productivity or organisation product that ambiguity is useful rather than confusing. The honest version of organising software is that it helps people who are not … [Read more...] about inorderly.com
technography.org
Technography is a real term in the social sciences: the study of technology in use, the way ethnography studies people. It asks what a tool actually does in the hands of the people using it rather than what it was designed to do. That's an increasingly relevant discipline. As technology assessment becomes a policy concern rather than an academic one, the research methods for … [Read more...] about technography.org
tography.org
Tography is the tail of photography, videography, cartography, and every other -ography in the language. On its own it reads as the act of recording, stripped of what's being recorded. That abstraction is the appeal. A studio, collective, or platform working across photography and video doesn't have to choose a name that privileges one over the other. The suffix covers all of … [Read more...] about tography.org
reelcasts.com
Reelcasts are the next podcasts. That's the whole thesis and it's worth taking seriously. Podcasting became an industry because it gave independent creators a format with its own discovery, its own advertising market, and its own production economy. Short vertical video is now bigger than podcasting ever was, but it's still described in platform terms: reels, shorts, TikToks. … [Read more...] about reelcasts.com
morphography.com
Morphography combines form with writing or recording, following the same construction as photography and cartography. It reads as the study or depiction of shape, and it sounds like a discipline. That makes it unusually flexible for a serious brand. A design studio, a 3D scanning or modelling company, a biotech working on structure, a typography practice, or a research group … [Read more...] about morphography.com